SoLo Funds is a community lending marketplace challenging the way people think about money and who they borrow it from.

I own the whole chain — clip sourcing, scriptwriting, design, voiceover, editing — across video, infographics debunking financial myths, instructional series, and campaigns for Black History Month and AAPI Heritage Month. The objective throughout: humanize fintech, and make community lending look like the intuitive way to borrow rather than the alternative one.

A 1,144% increase in accounts reached — 232K total and 310K+ views. Faster audience growth than any prior period at the company.