AirPods built a generation of people who disappear into their own world. Share Everywhere was a campaign proposal that flipped that, reframing audio sharing as an act of intimacy, not isolation.

I developed the concept, composed the vignette scripts, and wrote the taglines. The pitch was three cinematic spots, each positioning shared audio as a form of emotional connection rather than a feature.

A proposal, not a shipped campaign — it went up two levels of leadership at Apple and came back with positive feedback.